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Friday, 22 February 2013

        


I am currently working on a D&Ad brief for the 2013 student awards. i chose this brief because the creative challenge was extremely flexible and positive. the creative challenge is to create a positive social or environmental impact utilising the power of a unilever brand. an i chose lipton as it is nice, fun and vibrant, with a strap line drink positive it already relates to my brief also there are strict guidelines as to positioning of logo and what is acceptable etc this may be a bit restricting but i know exactly what they see as right and acceptable and work my design around this. i am currently working on my visuals this week and next and i will be uploading them once my work has been assessed.

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